Here are just a few examples of when I took a big, nebulous idea and turned it into something tangible and achievable. These range from defining high-level digital strategy, to tactical decisions for page interactions.
Note that many of my projects cannot be shown due to privacy and non-disclosure agreements. If you have a question about a type of project, please ask me during a live interview for details.
Company Voice and Tone
Validating existing content and creating templates for the future
- Worked with the marketing team and management to determine the company’s voice and value proposition
- Created and defined distinct tones to use across all official internal and external copy at a company
- Recorded all document types and proposed tones for each scenario, validated with various SMEs
- For a pilot project, I audited source code and applied the new product error and warning message guidelines, increasing the consistency and helpfulness of all messages
Presentation on Personas
Passing on 9 Years of Persona Knowledge To The Next Generation
- Proposed and presented on personas for WordCamp Kent 2020, held on 30 May 2020 for a virtual audience
- Talking points include persona creation, validation, and integration for everyday use in design processes
- 30-minute presentation with 15 minutes of audience Q&A, full video on WordPress TV
Homepage Overhaul and Update Process
From stagnation to regular customer-centric updates
- Changed the homepage from company overview to a customer-driven e-commerce selection
- Worked with designers to create a new modular design and updated calls to action for products and solutions
- Proposed regular update schedule as well as a strategic steering committee and tactical consultants
- Deployed a new homepage in 3 months; a fresh approach that was in sync with an upcoming buying season
Persona Creation and Validation
Integrated UX tool into everyday design practices
- Interviewed customer service, technical support, sales, and engineers to gain initial customer insights
- Created four behavior-based personas with several key metrics to assist in design exercises
- Validated with customer interviews and focus groups; adjusting and confirming assumptions
- Updated content requirements (character count, pixel dimensions, etc.) to include target personas
Component Library
Detailed Information for Easy Team Reference
- Took wireframes to the next level by adding detailed image and content specifications
- Associated components with specific personas and use cases to ensure relevancy
- Shared with the entire digital team for easy reference for future projects
UX Maturity Model
Honest UX self-assessment and next steps roadmap
- Graded a UX team’s maturity on a scale of 1-5; Unrecognized, Interested, Invested, Committed, Embedded
- Gathered over 60 measurements across 3 major groupings via surveys sent to UX, IA, and BA co-workers
- Calculated scores to determine overall UX competency score; with a one-slide summary for management
- Delivered roadmap to lay out next steps to guide the team to the next level of UX maturity
Ecommerce Checkout Wireframes
A snapshot of eCommerce insights and technical wireframing skills
- Two examples of an eCommerce experience, each created in Axure RP Pro 6.5
- Yellow and red text elements were included for demonstration purposes and to reduce duplicate work
- Wireframes developed to fit within existing business and system constraints
Shopping Cart Example
Checkout Process Example
Project Pitch Document
Three days to combine ideas and research
- A three-day workshop brought together months of research, strategy, and stakeholder feedback.
- UX & IA sketched screen layouts and ideas on a whiteboard; the visual designer added feedback
- Listed specific business goals and customer desires for each component on the page
- The result was high-fidelity compositions that showed potential experiences, plus the connections between internal and external customer interests
Vision & Strategy Alignment
A Half-day workshop That created a year’s worth of direction
- Used a pre-workshop questionnaire to gather input from key stakeholders; hit the ground running with ideas
- Conducted workshop with upper management; guiding and connecting business goals to features
- This resulted in 3 pillars that uphold the company’s overall vision; with 100% buy-in from business leadership
- Created a vocabulary that permeated future projects and presentations; offering guiding principles everyone is comfortable backing
