Researched and Developed Company Voice & Tone
Collaborators
Leadership and associates from marketing, product, customer support, training, QA, and development teams
Timeline
2 months
Methodology
- Interviewed members of various teams to determine the company’s voice and value proposition
- Created and defined distinct tones to use across all official internal and external content
- Linked all tones to company core values, ensuring all future content aligns with strategy
- Recorded all content types and proposed tones for each scenario, validated with various SMEs
- As a pilot project, I audited source code and documented all available system and user error messages
Outcomes
- Consistent copy across an application, with guidelines and templates for additional products
- Reduced development time by providing copy examples for instructions and error messages
