Corporate Content, Voice, and Tone

Researched and Developed Company Voice & Tone


Leadership and associates from marketing, product, customer support, training, QA, and development teams


2 months


  • Interviewed members of various teams to determine the company’s voice and value proposition
  • Created and defined distinct tones to use across all official internal and external content
  • Linked all tones to company core values, ensuring all future content aligns with strategy
  • Recorded all content types and proposed tones for each scenario, validated with various SMEs
  • As a pilot project, I audited source code and documented all available system and user error messages


  • Consistent copy across an application, with guidelines and templates for additional products
  • Reduced development time by providing copy examples for instructions and error messages
Voice & Tone Project