A Half-day workshop That created a year’s worth of direction
Collaborators
Sr. VP of Business, various business leadership team members, marketing, and UX team
Timeframe
4 months
Methodology
- An evolving e-business strategy was experiencing fractured results; a clear strategy and priorities were needed
- Used a pre-workshop questionnaire to gather input from key stakeholders; hit the ground running with ideas
- Conducted workshop with upper management; guiding and connecting business goals to major website features
Outcomes
- This resulted in 3 pillars that uphold the company’s overall vision; with 100% buy-in from business leadership
- Presented the workshop results to top business and IT leadership with tangible product ideas
- Created a vocabulary that permeated future projects and presentations and guided project approaches
