UX Vision & Strategy Alignment

A Half-day workshop That created a year’s worth of direction


Sr. VP of Business, various business leadership team members, marketing, and UX team


4 months


  • An evolving e-business strategy was experiencing fractured results; a clear strategy and priorities were needed
  • Used a pre-workshop questionnaire to gather input from key stakeholders; hit the ground running with ideas
  • Conducted workshop with upper management; guiding and connecting business goals to major website features


  • This resulted in 3 pillars that uphold the company’s overall vision; with 100% buy-in from business leadership
  • Presented the workshop results to top business and IT leadership with tangible product ideas
  • Created a vocabulary that permeated future projects and presentations and guided project approaches
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