Educating content creators on the value of user research and personas
Collaborators
WordPress Kent 2020 staff
Timeline
1 week of slide deck preparation and research, plus rehearsal
Methodology
- Proposed a presentation on personas for WordCamp Kent 2020, held on 30 May 2020 for a virtual audience
- Created talking points on persona creation, validation, and integration with content development processes
Outcomes
- Gave a 30-minute presentation with 15 minutes of live audience Q&A; view the full video on WordPress TV
- Received feedback from attendees who were thankful for an actual way to research their readers
