Conference Presentation on Personas

Educating content creators on the value of user research and personas


WordPress Kent 2020 staff


1 week of slide deck preparation and research, plus rehearsal


  • Proposed a presentation on personas for WordCamp Kent 2020, held on 30 May 2020 for a virtual audience
  • Created talking points on persona creation, validation, and integration with content development processes


  • Gave a 30-minute presentation with 15 minutes of live audience Q&A; view the full video on WordPress TV
  • Received feedback from attendees who were thankful for an actual way to research their readers