Homepage Update and Maintenance Calendar

From stagnation to regular customer-centric updates


Leadership from corporate, marketing, sales, and product, plus graphic designers


3 months


  • Interviewed members of leadership to gather thoughts about corporate goals and directions
  • Developed flexible presentation methods to support the company’s strategic and tactical goals
  • Worked with designers to create a new modular design and updated calls to action for products and solutions
  • Reviewed with internal marketing members and later presented new mock-ups to senior leadership


  • Created high-fidelity mock-ups of the proposed homepage for constructive feedback from leadership
  • Changed the homepage from a company overview to a customer-driven e-commerce site
  • Proposed regular update schedule as well as a strategic steering committee and tactical consultants
  • Deployed a new homepage with a fresh approach that was in sync with upcoming buying seasons