Persona Creation and Validation

Created a valuable UX tool and integrated it into everyday processes


Initial research with marketing, product, engineers, sales, customer support, and technical support. Follow-on research was conducted with customers gathered from our email list.


4 months


  • Created questions about customer demographics, job titles, and pain points our products alleviate
  • Sent survey to 60 other company personnel for supplemental information
  • Conducted 15 deep dive interviews with team members with regular customer contact
  • Reviewed initial findings with marketing team members for additional input and buy-in
  • Met with actual customers for 30-minute interviews to learn more and validate initial assumptions


  • Created four behavior-based personas with several key metrics to assist in design exercises
  • Updated content requirements (character count, pixel dimensions, etc.) to include target personas
Persona information