The latest buzzword in advertising is content marketing. Believe it or not, your church can benefit greatly from this new trend. At its core, content marketing is providing valuable content to your customers. Your church does this nearly every week with your pastor’s sermon. Similar examples are most likely around your church. This article will help you identify them and turn them into a great content marketing campaign.
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Tag: Content Creation
Church Personality and Humor on the Web
The CIA’s first post on Twitter got over hundred 75,000 favorites. The FBI’s first use of Twitter got one favorite. One of these organizations used humor, and one did not. If a government agency charged with safeguarding the United States’ secrets can be funny, so can your church. Your church personality and humor can live and breathe on your website and social media outlets. This article will show how and where you can use tasteful comedy to show your brand and culture.
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CWS Podcast – Ep 71: Donations on your Church Website: Approach and Content
Your church website can serve many purposes, from recruiting new members to serving your local community. One purpose that is met with some apprehension is soliciting donations. In this episode I will discuss some approaches to creating compelling content that will alleviate concerns and encourage joyful giving.
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Giving Thanks via your Church Website
Giving thanks for our many blessings is a posture we can all stand to take. Use your website and social media to show your church’s thankfulness. Are you looking for some inspiration? Consider members, staff, your congregation, and youth for inspiration. There are many groups that want to express their thanks to you, the church, and to God. Let their message shine on your website and on social media platforms.
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CWS Podcast – Ep. 70: Sharing Your Church Website’s Testimony
Unlike businesses where website ideas, processes and platforms are guarded secrets; it should be the opposite for churches. Sharing ideas and best practices will help further the Gospel on a global scale. We are not in competition with one another, and should provide a united front against our enemy. In this article I will discuss a few ways you can help churches around the world make better websites.
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CWS Podcast – Ep. 69: Church Websites that Help the Community
Churches often help their local community, but their websites often just display evidence of that help. Why not directly help the community right on your website? Yes you should focus on recruiting new members, but we should also strive to love our neighbors. This is content that will let visitors know that your church cares about the community. Plus, it should rank well in local search engine results.
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Creating Great Church Staff Listings on your Website
We often have deep connections to our churches and our faith. If you are changing either of them, comfort is key. When you show up at a church for the first time, you want to feel comfortable and welcome. The easiest way is to walk in already knowing a few people. Unless you have a church staff listing, this may prove to be nearly impossible. This article explores what to include and tips to make them more effective.
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CWS Podcast – Ep. 68: Say No to PDF’s
How you deliver content dictates how your visitors can consume it, as well as what they can do with it. The easy route is often to simply a link to a file, but why restrict your audience. Give them content the way they want it, and with the ability to share it with their friends and family. The first part in this series will deal with the common approach to posting weekly bulletins; the PDF.
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CWS Podcast – Ep. 65: Redesign Content, Not Graphics
Your congregation does not attend services because of your branding. An attractive and well thought out logo does not bring new members through the door. The teaching, culture, and community are far more important than the color of your building. Then why does improving a website tend to involve redesigning everything? Focus on regular content updates instead of aesthetic changes to create a better experience for your users.
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Find Your Church Website Voice and Tone
The message your website gives has two components, the voice and the tone. The tone of your content will change depending on what is happening. However, the voice of your website is always the same. This singular direction guides all the text on your website. In contrast, different scenarios call for a unique tone. Your unified voice and empathetic tone reduces confusion and helps users feel at ease.
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Preparing for Wearable Technology
When we think of mobile technology, our minds go to phones and tablets. Yet the wearable technology market is growing. How do devices such as watches and glasses impact how we use technology? More important, how will it impact how churchgoers consume content? The announcement of the Apple Watch has pushed these questions to the forefront of our minds. So what are you going to do today to prepare for tomorrow?
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Serving a Balanced Diet of Content
You would not serve your family the same meal week after week. Consequently, do not always serve the same content to your website and social media audiences. You need a mix of content, each with a different goal. You also serve different meals at certain times of the day. Be purposeful with the time of day you publish your content. By serving a balanced diet of content, you have better results and do not burn out your audience.
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