Your church website can serve many purposes, from recruiting new members to serving your local community. One purpose that is met with some apprehension is soliciting donations. In this episode I will discuss some approaches to creating compelling content that will alleviate concerns and encourage joyful giving.
Topics covered include
- Why should I bother?
- What will my money enable?
- How will it be spent?
Action item
Before you start designing your site or begin the technical implementation of a donation service; consider what will actually drive people to give. Start developing that content in advance or at least in parallel to those other parts. Getting an online donation tool in place with these consideration greatly increases the odds of people actually using it… and I have yet to meet a church that would turn down an opportunity to increase their financial resources!
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