You often do not think about how the tomato in your grocery store got there. You are just happy to have tomatoes. The same goes for social media posts. There are typically many people involved in posting content. Use the information here to help others understand just how complex the journey is for your social media posts.
Tag: Content Creation
CWS Podcast – Ep 79: Repurposing Your Content For Bigger Impacts
One problem most churches face is consistent content production. Regular updates tell users you are an active congregation, regardless of your size. It also gives search engines new pages to index. Plus, active pages rank higher in search results. But who has the time to create regular updates? You do. In this podcast I will tell you where you can easily repurpose content for multiple channels of communication.
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Using Digital Tools to Celebrate Anniversaries
Anniversaries matter. They serve as a reminder of milestones in our lives. From birthdays to wedding anniversaries, we celebrate stages in our life. Your church needs to celebrate faith journey milestones with your members. This is easier than it sounds, especially with digital tools and social media.
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Recruiting Volunteers from Non-Technical Professions
When you look for web team volunteers, do not just focus on computer geeks. Many other professions provide valuable insight, perspective, and content. Learn how to spot that hidden talent in your congregation. Many will worry they are not tech savvy enough to make your site shine. Reassure them that enthusiasm and a teachable attitude is all that is required.
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Integrating Storytelling on your Website
Storytelling is the magic that turns facts into emotional connections. It is a powerful tool to convey messages on your digital properties. The church primarily thinks of testimonies when it comes to storytelling. Gathering stories is a great start. But how can you most effectively integrate them into an existing church website? What purpose do those stories have? And how can you get more?
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Six Social Media Content Types for your Church
The biggest pitfall churches fall into with social media is posting only event announcements. Of course you want to let your followers know about your upcoming spaghetti dinner. But those kinds of updates is not what it is all about. I discuss six types of content you can post to your website, social media, and email newsletters. Done well, they should drive traffic and increase engagement.
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Church Social Media like a Cyborg
Cyborgs are science fiction characters that are primarily human, but have robot parts. They usually have the emotions of a human, but the physical strength and speed of a machine. This is how you need to run your church’s social media campaigns. Some aspects need to show the human emotions of the people in your church. Other aspects are automated by a computer to allow for better productivity. This balance is what your church should strive to achieve.
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Integrating Digital Platforms
Take a moment to consider all your church’s digital assets. They most likely include your website, social media, search engine ranking, mobile apps, and church operations. They are not entities to keep separate. Digital platforms are everywhere in your church. The better news is that they can often share and exchange information. Here I will encourage you to better integrate your digital platforms to grow your church and reduce resources.
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Missions: How Your Church’s Digital Platforms Can Serve
Nearly all churches run or provide resources to missions. Yet how can your church’s digital platforms best support them? You should already have procedures and tools in place to promote your basic ministries. This article tell you how to adapt them to give the recognition, support, and prominence they need.
I have wanted to write about missions for a while. They are a key part of many churches’ outreach and inreach strategies. Some missions
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3 Rules for Church Email Newsletters
Email is still a viable technology today, and this article will help you make the most of it. Email was first used in 1971, yet it is still one of the most effective methods to communicate with your audience. Social media is quickly becoming a pay to play market. Relying on visitors to regularly check your website is a joke. In fact, the only line of communication that gets a higher connection rate is SMS text messages. So let us dig into some ways to make your church email newsletter more effective.
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Your website and social media campaigns can learn from architects. Their craft is a mix of engineering and art that mirrors web professionals. There is a reason the most effective social media posts follow this principle; photos with overlayed text. You should see an example of this above this very post! Telling churches to just add text to a photo is easy advice. This article will explore the many combinations of these two art forms that can yield great results. Yet, I wanted to take the time to dive deeper into this tool and see where there is room to expand.
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Curating Empathy on Social Media
Show empathy when publishing content to your digital platforms. Failing to do so can result in problems that range from humorous to downright offensive. It is easy to schedule posts for your website and social media channels. Yet I caution you to review your posts before they go live. Add a personal touch that will prevent mistakes and add authenticity.