In today’s hectic schedules and busy lives, it is often hard to take a step back and examine things from a distance. However, I bet you can find a few people that can spare one minute to review a page on your church website. One minute of questions can provide low hanging fruit; which offer huge returns for minor fixes and edits.
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Tag: Return On Investment
Selling A Subscription
The second article I wrote for this blog had a bold message that churches are in the eCommerce business. You are indeed marketing and selling something. While I maintain that is still true, I did not yet realize the type of sale it was. You are not selling a good, you are selling a subscription.
Define Your Victory
If you do not define what victory is, you will never know if you achieved it. Your church website should always evolve via small projects. Each project needs a clear goal and definition of what is considered a “win”. If not, you will not know if you succeeded, and more importantly, when you failed.
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Creating a Great Contact Us Page
Your church has an awesome looking website and published great content… so where is the tidal wave of new members? Perhaps people are finding your site and are very interested, but they cannot connect with you. The primary conversion point on most service oriented websites is the “Contact Us” page. By optimizing that page with multiple options, you remove the barriers that hold some people back from reaching out to you.
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Determining your ROI Part 2: Measuring Returns
In Part 1 of this series I asked you to take a look at what each person in your church brought to the table. I then asked that you compare that to what you spend on getting new members through the door. The greater the difference, the better your return on investment is. One piece I left out was how to measure that gap. Using an analytics tool, you can easily see how users are behaving on your website, and what sources (i.e. your ads) brought them there.
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Determining Your ROI Part 1: Comparing Costs
In a previous article, I said that creating your own website is an investment in both time and money. Like any investment, you want to know what kind of return you are getting. This is often difficult to do for printed media and commercials. Unless someone explicitly tells you they saw your ad, or walks through the door with a flier in hand, you do not know if your money was well spent. However the web gives us many more insights, since every click can be tracked and every contact archived.
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