Digital signage is the use of screens instead of traditional signs. If you visited a fast-food restaurant recently, you likely saw this in action. Yet this advancement in technology is not out of your reach. Large-screen television prices are falling every year. Plus content delivery tools make managing several screens fast and easy. In this article, I will explain several advantages of digital signs and how your church can use them.
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Creating Useful Internal Interviews
Internal interviews help whether you are starting out, or are a seasoned professional. They help you better understand the corporate knowledge that exists in your church. Plus it further cements you as a digital advocate that cares about your church’s problems. Your church’s staff has plenty of information to share. Rediscover your audience by following the steps below.
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Make Exits Helpful and Not Awkward
We do not want to think about members leaving the church. But we must admit that it happens. Sometimes they just want to switch churches. Other times they are leaving their faith behind. Regardless of the situation, we should provide an easy way for them to exit. This article explores how to create an easy and accurate method for members to leave your church.
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Creating a Customer-Centered Theology
A customer-centered theology for your digital ministries helps all aspects of your church. When you put the organization first, you put your customers second. I know you need resources to function. Yet, when you put your customers first, you will succeed in maturing your existing congregation as well as adding to it. The best part is that your digital ministries can help create a customer-centered theology. This is because digital assets, once created, can be copied and shared indefinitely. But that is just the beginning of all the ways you can better serve your audiences.
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CWS Podcast – Ep. 59: Timing is Everything
Timing is everything in comedy, and also church web marketing. If you can guess when your customers will be online, you can more effectively market to them. Whether it be Email or social media, there are several ways we can use demographic information to increase the number of clicks our communications get.
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CWS Podcast – Ep. 51: Customer Service – Getting Connected
In a previous episode I gave some tips for making someone’s first visit more comfortable. Now I will give some ideas for getting new visitors quickly and easily connected to the church. Of course, when I say “church” I mean the people, not the building. Getting connected with your church’s community may not always be easy, and I hope to share some ideas for using your church website to draw people into relationship.
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CWS Podcast – Ep. 50: Customer Service – In the Door
The primary objective of your church website is most likely to invite people to join your congregation. You give them times and locations; then hope they come walking through your door. If they show the interest in attending a service or function; have the courtesy to remove all their obstacles. Listen to this episode to get tips on how your website can help facilitate this.
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CWS Podcast – Ep. 44: Using SMS Text Messaging in Ministry
Although Twitter is a major buzzword in short message communication, SMS texting is still a pretty big deal. Worldwide, over 6 trillion text messages were sent in 2010, and estimates for 2011 were 8 trillion. Even better news is that nearly all cell phones, including older flip phones, receive text messages. With this amount of proliferation, why not consider using this form of communication to your church’s advantage?
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Be a Digital by Default Church
The British government has adopted the phrase “digital by default”. This means you start as many projects as possible in a digital space. By considering digital deliverables first, their strengths become more apparent, and their weaknesses can more easily be mitigated. This article delves into how this idea can be applied to your church.
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Timing is Everything
Timing is everything in comedy… and church web marketing. If you can guess when your customers will be online, you can more effectively market to them. Whether it be Email or social media, there are several ways we can utilize this information to increase the number of clicks your communications get.
Creatures of Habit
Continue reading “Timing is Everything” Good Customer Service: Getting Connected
In a previous article I gave some tips for making someone’s first visit more comfortable. Now I will give some ideas for getting new visitors quickly and easily connected to the church. Of course, when I say “church” I mean the people, not the building. Getting connected with your church’s community may not always be easy, and I hope to share some ideas for using your church website to draw people into relationship.
Continue reading “Good Customer Service: Getting Connected”
Good Customer Service: In the Door
The primary objective of your church website is most likely to invite people to join your congregation. You give them times and locations; then hope they come walking through your door. If they show the interest in attending a service or function; have the courtesy to remove all their obstacles. Read this article to get 6 tips on how your website can help facilitate this:
Continue reading “Good Customer Service: In the Door”