In a previous episode I gave some tips for making someone’s first visit more comfortable. Now I will give some ideas for getting new visitors quickly and easily connected to the church. Of course, when I say “church” I mean the people, not the building. Getting connected with your church’s community may not always be easy, and I hope to share some ideas for using your church website to draw people into relationship.
As a new member of the church, it is often difficult to feel connected with the community and culture. Developing your relationship with the church and with Christ can feel quite overwhelming; especially if they are a new believer. You made a big leap in faith, and now you want to hesitantly dig in. Thus mechanisms such as your website, where people can observe from a distance, might be easier to commit to. Here are several ways you can use your website to show members and potential members how they can connect at your church:
- Create a visitor welcome section, using your existing physical visitor kiosk as a starting point
- Promotional videos for each of your activities and missions
- Engage fans and critics alike on social media
- Do not only promote events, but provide private digital spaces for follow-up conversations
- Remember you are not just recruiting new members, but invigorating existing ones
Action Item
Show potential customers that the Gospel is not something to be preached about, but to apply in their lives and communities. With access to the right tools, and with proper support and prayer from the church; you will grow new members from curious explorer to energized disciple in no time! Consider each of these possible tools and see where they can be integrated into your existing church web strategy.
Referenced Articles
