In case you didn’t figure it out the past two weeks, I’m doing a few episodes focused around ideas for church websites that came from church sermons. If you were hoping to get the latest insights into Google’s search algorithms, you’ll have to look elsewhere. But this week I wrap up this Gospel-inspired streak with the subject of how to let love shine on your church website. Although the drivers for my ideas and topics for this blog come from secular sources; you must not forget that your church’s website is a marketing tool that is selling something. Just like every eCommerce site, highlight the key features of your product. One key feature of Christianity is Christ’s love, so show it on your website in as many ways as possible.
Ideas Covered
- Outreach Programs
- Counseling
- Prayer Groups
- Bible Studies
- Testimonials
Action Item
Examine your site and see if there are any dull areas you will want to enhance, or perhaps great examples you would like to replicate in other parts of the site. If you are building a new site, pray for guidance and work hard to infuse your site with love and acceptance. As I mentioned two weeks ago when I suggested the website equivalent of fasting; perhaps Christ’s love is what needs to replace something. So go and show others how your website is different!
Referenced Items:
- My article “Let Love Shine On Your Church Web Site“
- The sermon preached by Kent Chevalier at North Way Christian Community
