Although the drivers for my ideas and topics for this blog come from secular sources; you must not forget that your church’s website is a marketing tool for the Kingdom of God. Just like how Jesus commanded us to be different from the world, so must your website. E-commerce sites do everything they can to highlight key features a product. One key feature of Christianity is Christ’s love, so show it on your website in as many ways as possible.
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Tag: Target Market
Creating Your Church Web Site Navigation
Aside from what should be on the home page, few things are harder than determining what the navigation structure should be on your church website. It is not only a technical decision, but a business decisions, and in some cases a political decision. Your primary navigation shapes how people use your site and ultimately how easily they can find information on it. By applying some basic information architecture principles you can come up with a structure that fits your individual church and utilizes common practices on the web.
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Yes, You Are Selling Something
Churches, get over yourselves… you are selling something. Not in the same line as commerce sites, but you are selling something. You are selling eternal life through our savior Jesus Christ. Make no mistake that is your ware. If you are comfortable with that idea, I think one can apply many common web marketing and sales techniques to a church website.
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