In a previous article I talked about landing pages and how your church can use them. Some projects and campaigns require more breathing room, so perhaps a microsite is the solution. Here you can create a unique user experience, strengthen your church’s branding, and even drive traffic to your primary website… and of course fill seats in your church.
Topics covered include
- The need for a different user experience
- The desire for a separate design
- Differentiate yourself with a unique address
Action Item
If you have a ministry or area of your church that requires a break from the norm, consider creating a microsite. It can help focus your users on that specific topic, and may even encourage exploration of the rest of your site. Regardless, the end result should be another connected and active member of your church. And we all say “amen!”
Referenced Articles
- Article “Effectively Using Church Microsites“
- Podcast Ep. 46: “Landing Pages and Your Church“
