In this episode I ask that you utilize patterns to create a consistent experience on your church website. Inconsistent designs are more disruptive than a bad design. They forcesyour users to constantly learn new mechanisms to use the site. Instead, explore page patterns, color palettes, and navigation. These common website mechanisms should provide visitors with a familiar and comfortable experience that keeps them on your site and hopefully walking into your church.
Topics Covered
- Page Patterns
- Color Palettes
- Navigation
Action Item
Review and audit your church website for consistency. If you identify any places you can make some adjustments, add them to your prioritized queue of projects and start chipping away. These are often some of the easiest updates to make and will have large impacts to making your site feel more professional.
Referenced Items
- My article “Even If You are Wrong, Be Consistent“
- My podcast on creating Creating Church Website
- Jared Spool’s Web Anatomy: Interaction Design Frameworks that Work book
