If you are trying to promote an event at your church, one great tool for this is a landing page. If done correctly, they focus visitors on a much narrower scope and nudge them toward a single decision more quickly. But what do landing pages consist of, and how can my church use them in its overall strategy? Read on my loyal reader while I hopefully answers all these questions and more!
Topics Covered
- What is a landing page
- What makes it special
- When should you use one
- How you should use one
Action Item:
Next time you host a large one-event, such as a famous guest speaker, create a special page that serves as a flyer. Be sure to have one call to action that allows them to register for the event, or share the information with their social networks. You probably have this functionality somewhere on your site, but highlight it by making it very prominent and obvious.
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