Tag Archives: Web Strategy

Advancing your Website without a Pastor

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In recent months I have had the unfortunate opportunity to speak with churches that are between pastors. It is tough to watch them advance the Kingdom so slowly and cautiously. Many of their ministries freeze, including anything dealing with the web. If you are a church elder, or committee leader in your church; fret not. I will give you a few tips to keep advancing your online presence and continue to get people from clicking on your site to sitting in your seats.

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Starting your Church’s Website (Part 1): Clueless to Colors

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After debating your church’s need for a website, you decide it is the next best step.  So now what?  Although I primarily write individual articles focused on connecting church goals to web technologies, I feel compelled to write a tutorial-themed article.  In this first piece, I will take you through the planning stages of creating or revising your website.

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Multi-Church Ministry Websites

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When you think of church ministries and websites, you probably thought of one church with multiple ministries all in one website. It is a rare gem to find multiple churches partnering with one ministry; along with a good website to support it. So how do you handle this sometimes politically charged task of creating and managing a site that has multiple hands in it? Let’s examine some possible approaches to this delicate matter.

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Get Your Church Known

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Just having a church website is not enough today. You need to be proactive in your quest to get your church seen and heard on the internet. So what methods can you use to accomplish this? I propose covering three bases, of search engines, mapping services, and social media. These three are often very entangled, so spearheading efforts on all of them at once is often very easy and can generate awesome synergy in getting your church website known to the rest of the world.

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Web Team Meetings Part 2: What To Do

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In a previous article, I talked about who should be part of your core website team for your church. Yet what should you do once you all get in the same room together? The first few meetings will probably involve creating the church’s overall web strategy, which connects your business goals with how the website will help you obtain them. Subsequent meetings will involve more tactical objectives, including individual projects. But the key to obtaining and eventually measuring success will based on how disciplined you are with both your discussions and documentation.

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