Tag Archives: User Experience

Inspiration from a Conversation

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I started this blog with an article about conversations, and I feel compelled to revisit the topic. Often everyday experiences can be leveraged for writing. In this case, a quick conversation and questions that arose from it made me think about what can be lost in translation. The weakest form of communication, writing, is what we primarily rely on for our websites. A renewed focus on your church website’s content may help improve your message, and further the Gospel.

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Don’t Be Afraid To Take Something Away

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If you are a return visitor to my site, you will notice that my top logo changed. I took away the colors for the sky & ground. Why? I was doing too much and was not providing enough focus. This blog is about growing church websites. So I drew attention to just that, a growing plant. Much like fasting and isolating yourself for prayer helps you focus; taking something away from your church’s web pages can help users focus.

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Always ask WIFM?

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When discerning the future of your church, many people would suggest asking yourself “What Would Jesus Do?”, or WWJD? When designing your webs site, you need to consider it from your user’s perspective. One question they are undoubtedly asking is WIFM?, or “What’s In It For Me?” Your website should always be communicating the value that your church and a Christ-centered life can provide them.

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Creating a Great Contact Us Page

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Your church has an awesome looking website and published great content… so where is the tidal wave of new members? Perhaps people are finding your site and are very interested, but they cannot connect with you. The primary conversion point on most service oriented websites is the “Contact Us” page. By optimizing that page with multiple options, you remove the barriers that hold some people back from reaching out to you.

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Writing for Your Church Web Site

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Writing content for your church website is different than any other type of writing. That is because websites are not printed material. Despite what you think, most people will not read your website; they will scan it. Fortunately plenty of research has been conducted on how people read websites, and we can use this data along with industry best practices, to craft good content for your church’s website. Plus you can do all of this while creating content that search engines will rank high. This may be confusing at first, but a few easy steps will ensure all of your audiences can effectively find and comprehend your content.

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