Tag Archives: Content Strategy

Words Matter on your Church’s Website

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When words are the primary means of communication, they matter… a lot! Church websites need to be especially careful with how they word things because of the hot topic religion has become. Even among fellow Christians, theological differences can cause splits in groups. I trust that your pastor will proofread the copy for your tenants of faith; however, you as the web team leader need to take great care when crafting the rest of the words on your site.

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Inspiration from a Conversation

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I started this blog with an article about conversations, and I feel compelled to revisit the topic. Often everyday experiences can be leveraged for writing. In this case, a quick conversation and questions that arose from it made me think about what can be lost in translation. The weakest form of communication, writing, is what we primarily rely on for our websites. A renewed focus on your church website’s content may help improve your message, and further the Gospel.

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Starting your Church’s Website (Part 1): Clueless to Colors

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After debating your church’s need for a website, you decide it is the next best step.  So now what?  Although I primarily write individual articles focused on connecting church goals to web technologies, I feel compelled to write a tutorial-themed article.  In this first piece, I will take you through the planning stages of creating or revising your website.

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SEO for your Church Website

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If you build it, they do not always come.  The novelty of the web has worn off and the fact that your church has a website will not make you unique anymore.  So how can you bubble to the top of search engine rankings?  I talked about some pro-active measures you can take to get yourself known, however there are plenty of strategic decisions you can make that will give your site the high ranking it rightfully deserves.

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Don’t Be Afraid To Take Something Away

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If you are a return visitor to my site, you will notice that my top logo changed. I took away the colors for the sky & ground. Why? I was doing too much and was not providing enough focus. This blog is about growing church websites. So I drew attention to just that, a growing plant. Much like fasting and isolating yourself for prayer helps you focus; taking something away from your church’s web pages can help users focus.

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