If you are reading any of my articles, you probably feel that your website could use some help. One of the driving factors behind a good church website is the pastor. They are considered the leaders of the church, and have a profound impact on how regularly your church’s website is updated. However, when your pastor is not participating or even against your website strategy, there is still hope.
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Tag: Leadership
Closing the Loop With Youth Ministry
For a church to continue growing, it needs a strong youth program. A major obstacle in that program is finding new and innovative ways to connect children & young adults to each other and the Bibleās teachings. To do that, you will need regular and honest feedback; and your church web strategy can be a mechanism to solicit it.
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Your Opinion Really Does Not Matter
I hate to be the bearer of bad news, but if you are a pastor in your late 40’s, your opinion of a website aimed at an early 20’s audience really does not matter. Well now that the awkward part of this article is over, I will move on to what really counts; and that is if your church website is meeting the established business goals. In this article I will explore different ways the decision makers can provide good feedback and shape a great experience for your target audience.
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It is Never Too Late to Start
Newsflash: you do not need to be young to work with technology. Basic computer skills and a can-do attitude can put nearly anyone in charge of the daily maintenance of your church’s website. Here are some tips and encouragement to get volunteers of any age involved and engaged.
Define Your Victory
If you do not define what victory is, you will never know if you achieved it. Your church website should always evolve via small projects. Each project needs a clear goal and definition of what is considered a “win”. If not, you will not know if you succeeded, and more importantly, when you failed.
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Church Website Evolution, Not Revolution
If you already have a church website, please do not read my posts and decide to completely re-make your site. There are few good reasons to create a completely new website. Instead, make incremental changes that will add value as you go along. Regardless of your stance on the subject of human evolution, you definitely want to believe in website evolution!
Web Team Meetings Part 1: Who To Invite
Church websites often start with one person who knows a little HTML, and the guidance of āgo make us a websiteā. However as more people in the church get involved and interested in what the website can do, decisions become very complicated. So how do you form that winning team? A few key players in your church can meet and help your website exceed the expectations of everyone at your church.
Where Is Your Church Going?
If your church does not set a clear business objective, you do not know where you are going, nor do you have no means to measure success. Business objectives can be both long and short term; from sending a group on a mission trip, hosting a conference, raising membership, or even recording a worship CD. Brainstorming with groups and committees can get a long list of items, leadership can prioritize, and your website can certainly help!
Lead Your Church And Your Web Site
LeadershipĀ driving the business goals and website needs to come from your pastor. If you are a pastor of a church, glad to have you reading this. If not, print this out, send them an E-mail, or do whatever you can to get this to your pastor. After all of the Sundays spent listening to their sermons, they can read my short one for a change!
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