Just posting a list of your beliefs and a few pictures of volunteering at a soup kitchen on your website is not enough to get new members into your church. Just like an eCommerce site, you need to establish yourself as a leader in a particular area. What makes you special? If you give your visitors an honest reason why they need to try your church out, you will distinguish yourself online and attract new members.
Topics covered include
- Utilize a Shareable Technology
- Find your specialization
- Consider guest speakers
Action Item
See where your church shines. What does it do that is different than other churches in the area. If the answer is “nothing”, then research and pray for something you can start. Of course you will want to highlight these differentiators on your website, your social media platforms, and coordinate with your offline channels as well. Bottom line, you need to stand out in the crowd and show the world how you are trying to make a difference and spread the Gospel.
Referenced Articles
- My article “You Are Unique, Just Like Everyone Else“
