Effective Site Imagery

The photos on your site do not need to say a thousand words.  They do need to speak to your users and align with your business goals. Try to put your written content into the proper context by displaying images that lend and enhance your message and connect with people’s emotions. Use the science of psychology and art of storytelling to show people why your church is so amazing.
Continue reading “Effective Site Imagery”

Write Content For Your Users, Not Yourself

Does your site welcome them in, or coldly show them some facts? You may want to talk about theology or the history of your church, but these often do not connect with your users. People come to your church website because they are looking for the solution to a problem. Your primary calls to action should be solutions to those problems.
Continue reading “Write Content For Your Users, Not Yourself”