The photos on your site do not need to say a thousand words. They do need to speak to your users and align with your business goals. Try to put your written content into the proper context by displaying images that lend and enhance your message and connect with people’s emotions. Use the science of psychology and art of storytelling to show people why your church is so amazing.
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Category: UX and Design
A user experience is all aspects of someone’s interaction with your digital ministries. UX tools are things we do to help better understand what users want. Design is how we take action on research. That understanding can be used for every aspect of your ministry. These articles outline those various research methods and applications.
Write Content For Your Users, Not Yourself
Does your site welcome them in, or coldly show them some facts? You may want to talk about theology or the history of your church, but these often do not connect with your users. People come to your church website because they are looking for the solution to a problem. Your primary calls to action should be solutions to those problems.
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