Here are just a few examples of when I took a big, nebulous idea and turned it into something tangible and achievable. These range from defining high-level digital strategy, to tactical decisions for page interactions.

UX Maturity Model

Honest UX self-assessment and next steps roadmap

  • Used to grade a UX team’s maturity on a scale of 1-5; Unrecognized, Interested, Invested, Committed, Embedded
  • Gathered over 60 measurements across 3 major groupings; soliciting ratings for each
  • Compiled and averaged scores to determine overall UX competency score; with one-slide summary for management
  • Delivered roadmap to lay out next steps to guide team to the next level of UX maturity

UX Maturity Model

eCommerce Checkout

A snapshot of eCommerce insights and technical wireframing skills

  • Two examples of an eCommerce experience, each created in Axure RP Pro 6.5
  • Yellow and red text elements were included for demonstration purposes and reduce re-work for scenario variations
  • Wireframes developed to fit within existing business and system constraints

Shopping Cart Example

An interactive prototype of a shopping cart.

Checkout Process Example

An interactive prototype of a checkout process.

Project Pitch Document

Three days to combine ideas and research

  • A three day workshop brought in months of research, strategy, and stakeholder feedback.
  • Information architects quickly sketched screen layouts and ideas on dry erase board; visual designer adding feedback
  • Listed specific business goals and customer desires for each component on the page
  • End result was high-fidelity compositions that showed potential website experiences, as well as the connections internal and external customer interests.


Vision & Strategy Alignment

Half-day workshop creates year’s worth of direction

  • Utilized pre-workshop questionnaire to gather input; hit the ground running with ideas
  • Conducted workshop with upper management; guiding and connecting business goals to features
  • Resulted in 3 pillars that uphold the company’s overall vision; with 100% buy-in from stakeholders
  • Created vocabulary that permeated projects and presentations; offering guiding principles everyone is comfortable backing

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