Here are just a few examples of when I took a big, nebulous idea and turned it into something tangible and achievable. These range from defining high-level digital strategy, to tactical decisions for page interactions.

Presentation on Personas

Passing on 9 Years of Persona Knowledge To The Next Generation

  • Proposed and presented on personas for WordCamp Kent 2020, held on 30 May 2020 for a virtual audience
  • Talking points include persona creation, validation, and integration for everyday use in design processes
  • 30-minute presentation with 15 minutes of audience Q&A, full video on WordPress TV

Homepage Overhaul and Update Process

From stagnation to regular customer-centric updates

  • Changed the homepage from company overview to a customer-driven e-commerce selection
  • Worked with designers to create a new modular design and updated calls to action for products and solutions
  • Proposed regular update schedule as well as a strategic steering committee and tactical consultants
  • Deployed a new homepage in 3 months; a fresh approach that was in sync with an upcoming buying season

Persona Creation and Validation

Integrated UX tool into everyday design practices

  • Interviewed internal stakeholders (customer service, technical support, sales, and engineers) to gain initial customer insights
  • Created four behavior-based personas with several key metrics to assist in design exercises
  • Validated with customer interviews and focus groups; adjusting and confirming assumptions for a more robust tool
  • Wireframe content requirements (character count, pixel dimensions, etc.) updated to include intended target personas
Persona information

Component Library

Detailed Information for Easy Team Reference

  • Took wireframes to the next level by adding detailed image and content specifications
  • Associated components with specific personas and use cases to ensure relevancy
  • Shared with the entire digital team for easy reference for future projects
Callout annotation showing a wireframe component's pieces

UX Maturity Model

Honest UX self-assessment and next steps roadmap

  • Used to grade a UX team’s maturity on a scale of 1-5; Unrecognized, Interested, Invested, Committed, Embedded
  • Gathered over 60 measurements across 3 major groupings via surveys sent to UX, IA, and BA co-workers
  • Compiled and averaged scores to determine overall UX competency score; with a one-slide summary for management
  • Delivered roadmap to lay out next steps to guide the team to the next level of UX maturity
UX Maturity Model

Ecommerce Checkout Wireframes

A snapshot of eCommerce insights and technical wireframing skills

  • Two examples of an eCommerce experience, each created in Axure RP Pro 6.5
  • Yellow and red text elements were included for demonstration purposes and reduce re-work for scenario variations
  • Wireframes developed to fit within existing business and system constraints

Shopping Cart Example

An interactive prototype of a shopping cart.

Checkout Process Example

An interactive prototype of a checkout process.

Project Pitch Document

Three days to combine ideas and research

  • A three-day workshop brought together months of research, strategy, and stakeholder feedback.
  • Information architects quickly sketched screen layouts and ideas on dry erase board; visual designer adding feedback
  • Listed specific business goals and customer desires for each component on the page
  • The end result was high-fidelity compositions that showed potential website experiences, as well as the connections between internal and external customer interests.

Vision & Strategy Alignment

A Half-day workshop That created year’s worth of direction

  • Utilized pre-workshop questionnaire to gather input from key stakeholders; hit the ground running with ideas
  • Conducted workshop with upper management; guiding and connecting business goals to features
  • Resulted in 3 pillars that uphold the company’s overall vision; with 100% buy-in from business leadership
  • Created a vocabulary that permeated projects and presentations; offering guiding principles everyone is comfortable backing
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